Getting the Most Out of Email This Holiday Season

Email, whether for acquiring or engaging with current customers, still remains one of the most effective and important ways to drive ROI — if marketers do it right. Consumers are already being inundated with email messages, sometimes multiple in a given day from the same vendors, so the more relevant the message, the better the return.

Here are some ways marketers can ensure that their email messages get to the right people at the right time to deliver the most revenue and build loyalty.