News and Analysis
Quotient Launches DOOH Retail Network
Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]
Bombora VP: Digital Marketers Still Struggle with B2B2C
You’ve heard of B2B. You’ve heard of B2C. But if you’re like many digital marketers, you might still be unsure about what B2B2C is or how it factors into the way brands today are reaching professional targets with relevant content. A recent partnership between Gravy Analytics, a provider of enterprise location intelligence, and Bombora, a […]
Why Did the Chicken Expand Beyond Guatemala?
You may not have heard of Pollo Campero (yet) in the United States. But this family-founded brand started in 1971 and has passed down its fried chicken recipe since then. The brand is now investing in U.S. expansion and plans to grow from 90 units to at least 250 over the next five years. Pollo […]
Commentary
Should You Change E-commerce Platforms? Pros & Cons
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
4 Things to Consider When Choosing a Universal ID
Preparing for a cookieless future means getting on board with Universal IDs — there are many in the space and in the spirit of the open web, you’ll likely be working with a number of them by the end of the year. The choices that you make at this point are important, as these are long-term relationships with meaningful impact on the bottom line. So, be thorough — while there are many Universal IDs to choose from, they’re far from the same. The countdown to the demise of third-party cookies is minutes away from midnight, so start your evaluation now to ensure you don’t rush into a poor decision.
LBMA: Can FLoCs Replace the Third-Party Cookie?
In this episode of Location Weekly, the Location-Based Marketing Association covers Google’s FLoCs as an alternative to the disappearing third-party cookie, the AR platform Beerscans turning beer labels into augmented reality experiences, Krispy Kreme offering free donuts to encourage vaccination, and GroundTruth acquiring Addy.
Latest Posts
Have Generational Shopping Habits Changed for Good?
During the pandemic, we took a fresh look into generational shopping habits, surveying 2,000 UK and 2,000 US consumers to find out if and how Covid-19 and the measures taken to fight it had permanently altered shopping behavior. These findings reveal that shopping behaviors are converging across generations.
This E-commerce Startup Is Helping DTC Brands Navigate the Pandemic
While other firms in the retail infrastructure and logistics space are struggling, Whitebox is closing on a Series B funding round of $18 million. CEO Marcus Startzel says timing has played a key role in his company’s success. Whitebox was focused on solving e-commerce challenges for brands before the pandemic began, but the opportunities to work with major brands to improve and automate the e-commerce process have only grown over the past few months.
Why Marketers Must Invest in Localized Media Strategies
We’re seeing uneven recoveries in both localized Covid-19 outbreaks and economies across the nation. This unpredictability, coupled with new essential needs, supply chain disruptions, and business realities (stores closing, competition rising), have rendered previously effective marketing tactics virtually irrelevant. A ground-up, local approach can help brands and marketers solve for all these new challenges by reducing waste and delivering on those essentials that consumers need during these atypical times.
The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
The challenges of driving holiday sales in 2020 do not signify the end of retail, as many sensationalized headlines would have you believe. This e-commerce-focused season is, however, a siren call to local retailers who have yet to take social media marketing seriously.
In the absence of typical frantic holiday shopping foot traffic, social media is a necessary part of holiday marking to effectively reach consumers who opt to stay inside.
What First-Party Data Can and Can’t Do For Agencies
Make no mistake, first-party data will play a critical role in the future of marketing, as it always has. But agencies as trusted advisors, and the industry overall, need to be realistic about what first-party data can and can’t do for clients, especially in the face of a global pandemic that has upended everything we thought we knew about consumer behavior.
Managing a Remote Team: 3 Tips From a Cool Manager
Striving to be a cool manager in the workplace is one thing, but managing a remote team in a global pandemic presents a whole new set of challenges that none of us had ever experienced before. Your team may face distractions when working from home, technical difficulties with video calls, a poor internet connection, among other unusual challenges.
When confronted with these issues, it can be hard to hold your team accountable and maintain positive relationships in the same ways you did previously. But as a manager, it’s your time to step up to the challenge, reassess your leadership strategy, and keep your cool while navigating the new normal.
Has Covid Killed the Single-Day Sale?
Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.
With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.
Brands Are Struggling with Customer Loyalty in 2020. Here’s Why
The pandemic has sparked changes in consumer behavior. Some changes are predictable, like people stocking up on toilet paper when lockdown orders first went into effect.
But other changes occurring over the past seven months have been more slight and easier to miss. Now, with the holiday shopping season getting into full swing, brands are discovering that these minor shifts in consumer behavior have the potential to wreak havoc on their seasonal marketing strategies.
Location Weekly: Realworld Launches Adfindr for Local Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Merrell using voice and location to highlight nearby trails, Burger King’s Scary Places, Foursquare’s Marsbot for AirPods, Realworld launching Adfindr, and a new case study from Oriient on indoor positioning.
3 Reasons Why Marketers Should Care About False App Reviews
Most apps live on Apple’s App Store — home to nearly two million apps and access to 100 million iPhone users. Once a brand joins these ranks, there’s one goal: Drive positive ratings that entice more users to download and try the app. High ratings are critical for app visibility, as a higher rating has a strong correlation to trial, and Apple ranks those with more positive ratings and reviews higher than apps with negative ones.
But this ratings system can be manipulated to create false app ratings and skew scores, and that’s a bigger problem for marketers than they may realize.
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