How to Strike a Balance Between Personalization and Privacy in Marketing

So, how does one strike the perfect balance between personalization and privacy in terms of marketing? On the path to personalization, there are a couple of key things that businesses should focus on.

8 Steps To Effectively Promote Your Local Business on Social Media

For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.