AI’s Promise and Challenges for Martech

In this article, we will discuss the ways artificial intelligence is changing marketing and why this marks a positive change. This article will also discuss how metadata can be more revealing than event data itself when collected and analyzed in aggregate, and why making all this data functional is the main strength of AI technology. 

How Video Can Significantly Boost Your Covid-19 Marketing Strategies

While many companies focus on the power of digital technology as a replacement for face-to-face events, there is an unparalleled opportunity for businesses to use video as a means to engage, communicate with, and retain customers during the Covid-19 pandemic. 

Here are a few ways to integrate video into your marketing campaign.

Using Zoom During Covid-19 Lockdown Exposes Users To New Data and Privacy Cyberattacks

Phishing attempts, coronavirus-themed fraud, and cyberattacks are increasing exponentially as fraudsters pummel organizations of all sizes in their attempts to gain access to sensitive information. They know just where to find that sensitive information, thanks to the inexperienced remote workforce that has been forced to work from home at this time. 

In light of the pandemic, the usage of applications that enable virtual meetings has skyrocketed. One of the worst-hit platforms has been Zoom. Relatively unknown up until a few months ago, its use has soared in ways that the developers did not foresee before the pandemic struck. 

Fortunately, there are steps people can take to keep their information secure.

Covid-19 Tracking: Privacy Risks and Lessons for Digital Advertising

The surveillance systems now being rolled out for the pandemic are unlikely to have a direct impact on local marketers. However, the debates that they have precipitated should remind us all of the importance of customer trust when it comes to data collection. 

In short, advertisers who rely on consumer data should ensure that they are only collecting what they need, that they store and process this securely, and that they are open and transparent with their customers about collection. Many of those same best practices apply to governments collecting data to fight Covid-19.

Computers Without Boundaries: A Deep Dive Into Ambient Computing

“Ambient computing” is actually a catch-all term for several new technologies. These include Internet of Things (IoT) devices, AI-driven devices, and cloud storage solutions that allow previously impossible amounts of data to be stored and processed.

The advantage of looking at these technologies under one term, though, is that it allows us to see the future of marketing more holistically. And that’s what we’ll look at in this article. 

How VPNs May Undermine, Rather Than Protect, Your Data Privacy

Now that ISPs can access everything you do through the IoT, the level of privacy invasion has reached a staggering new high. You don’t need to look any further than the recent Telnet leak of over 500,000 passwords of IoT devices, routers, and servers to understand this. 

This invasion of privacy, alongside the growing angst towards data collection activities of tech giants, has led many to seek safety in the world of virtual private networks. But research indicates VPNs are often insecure.