News and Analysis

#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

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Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.

Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

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The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estimote’s VP of culture. But it’s also important to allow natural evolution.

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Latest Posts

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…

New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…

Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…

Yext Spins Off Pay-Per-Call Service

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With the pay-per-call baggage left behind, look for Yext to make a big push to tie into local marketing products like UBL as well as to leverage the existing sales forces of the legacy yellow pages businesses to sell its product…

Local Search: Will Mobile Overtake Desktop?

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Location targeting and search ads (and their combination) will be the relevance drivers that create not only intent-driven user engagement and advertiser demand, but also a top source of premium ad units. It hasn’t happened yet but it will…

Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content

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Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…

Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…

What Does All the Bad Press Mean for Groupon? (VentureBeat)…

Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…

In-Store Digital Signs Connect Businesses With Customers Via LBS

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Much of the focus around location-based services early on has been in the form of mobile applications like Foursquare and Twitter, but there is a new opportunity emerging for businesses to connect the mobile experience to digital signage and other marketing mediums as well…

PODCAST: This Week in Location-Based Marketing — Grabio, Xtify

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Grabio’s location-based classifieds, Radio Shack’s targeting of old phone users, and LivingSocial dropping Instant but moving into take-out food. Also: The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify…

News Recap: Groupon’s Financial Troubles

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Groupon took flak this week after the daily deals giant restated its fourth quarter earnings and cited inadequate resources allocated for refunds. In the wake of the restatement, the recently public company’s stock price plummeted, the SEC initiated a probe into its business practices, and it was hit with a stockholder’s lawsuit. Here’s a look back at some of the coverage of Groupon’s troubling week…

Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)…

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)…

KOMO Launches Connected TV Apps (TVNewsCheck)…

BiteHunter Launches In-App Payments for Restaurant Deals

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BiteHunter, the year-old dining deals aggregator pitched as a “Kayak for restaurants,” has updated its mobile application with an in-app payment platform and a rehashed user interface. In early March, the company effectively dropped its web offering, focusing its product exclusively on the mobile experience…