News and Analysis
Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
How Local News Publishers Can Score With Proximity Marketing
Proximity marketing is becoming increasingly popular as brands and local merchants try to reach consumers on the go. In this Q & A, James Ewen, marketing manager at UK-based proximity-marketer Tamoco talks about how local news publishers can benefit from this trend.
Latest Posts
Street Fight Daily: Groupon, Patch, Signpost, Digital First
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…
Signpost Makes Deal With Newspaper Biggies (Portfolio)…
The Case Against AOL, In Numbers (Ad Age)…
Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
Will AZCentral’s Big Leap Into Hyperlocal Be Model for Other Newspapers?
The launch of 17 hyperlocal sites in metro Phoenix is just a start. After its initial move in five Scottsdale neighborhoods and 12 in the East Valley, the site aims to plant its flag in scores of communities through the two-county region, which has a population of 4.2 million…
Case Study: The Benefits of Running a POS System in the Cloud
When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad…
Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Target Rolls Out Shopkick Integration Nationwide (TechCrunch)…
Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)…
Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)…
The New Local Delivery Systems
The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it’s not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage…
Wielding Hyperlocal Brand Influence
It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions…
Street Fight Daily: SnipSnap, Geoloqi, Yell Becomes ‘Hibu’
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Geoloqi’s Location Tracking Now Available to Appcelerator Devs (GigaOm)…
For AOL, a Costly Gamble On Local News Draws Trouble (Wall Street Journal)…
Sense Networks Makes Location-based Advertising Relevant (GigaOm)…
In Wake of Layoffs, a 4-Step Plan for Patch Success
The Patch layoffs today are actually a very good thing. This is an indication that the management at Patch is getting a better handle on what hyperlocal must look like in order to succeed. While I am not bullish on hyperlocal networks and national chains, I am even less bullish on hyperlocal networks with significant management layers. Here’s my map for the highest chance of success for a national hyperlocal network — and my quick turnaround program for Patch.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem