News and Analysis
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
Latest Posts
Will Wash Post Take Another Run at Hyperlocal Under John Temple?
After crashing and burning in Northern Virginia’s highly competitive hyperlocal space in 2009, it appears that the Washington Post is again looking for a way to get back into the game in its local markets. The big, signifying tea leaf is the Post’s appointment of John Temple as managing editor for local news…
Street Fight Daily: PayPal Targets SMBs, Google Tests AR Glasses
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups. PayPal Targets Small Businesses With All-in-One Tool PayPal Payments (GigaOm) PayPal is organizing its payments products for small business into one larger service called PayPal Payments that is meant to provide an array of tools for online, in-person and mobile payments. The […]
Why Do We Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.
7 Tips for Big Brands That Want to Reach Local Consumers
National brands that add local context to their mobile campaigns can expect to see click-through rates that are 4% to 7% higher than typical mobile display ads, while adding something as simple as a local phone number to an ad can increase response rates by 40%. We asked two top marketers for their advice to brands thinking of going local…
Street Fight Daily: Groupon Sued, ExxonMobil Taps Shopkick
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Hit With First Shareholder Suit Over Accounting (PaidContent)…
Urban Airship Brings Location, Context Targeting To Mobile Notifications (TechCrunch)…
ExxonMobil Taps Shopkick To Lure Drivers (MediaPost)…
Closely Launches Business Intelligence App for Local Merchants
Closely, a Denver-based startup that has created an online marketing dashboard for small businesses, has launched a mobile business intelligence app that aggregates nearby competitors’ deal and social media activity in a live stream. The new product, Perch, which is currently in a closed beta, is intended to give local merchants a snapshot update of their competitors’ marketing activities…
4 Keys to Launching a Location-based Service
What makes launching a location-based app so difficult? In addition to the run-of-the-mill issues that face consumer startups as a whole, location-based services are plagued by the fact that they’re inherently local products, meaning that success has to be geographically relevant. 10,000 users spread across the country are not nearly as valuable as 1,000 users in a single neighborhood…
Deals Site Privy Launches, Giving Merchants More Control
The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..
Localeze, Locationary Partner to Streamline Enhanced Search
The two companies will join to help “streamline the sharing of Name, Address and Phone Number (NAP) data and enhanced business information for local search engines and businesses.” According to Localeze president Jeff Beard, his company will utilize Locationary’s Saturn platform and offer it as a local data solution for their clients…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation