Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Tuesday, July 18: NewStore Locks Down $50 Million for Mobile-First E-Commerce Solution
Activant Capital led the Series B round, Xconomy reported. NewStore offers online retailers software that helps them offer their customers streamlined mobile shopping experiences, an advantage that is increasingly important as mobile shopping supplants desktop. NewStore will use the funds for hiring, software development, and sales.
Thursday, July 20: Dynamic Yield Closes $31 Million Round to Boost Retail Marketing
The Series C round saw new investors Deutsche Telekom Capital Partners and La Maison support Dynamic Yield, AdExchanger reported. Dynamic Yield offers a platform that allows publishers and online retailers to serve personalized ads to site visitors. The company is looking to strengthen its presence in overseas markets such as Germany and Singapore.
Thursday, July 20: PebblePost Raises $47 Million to Power Print-Mail Marketing
The funding includes $15 million from RRE Ventures (announced in February) as well as debt and equity financing, TechCrunch reported. PebblePost is a twist on the many companies out there using digital tools and data to enhance online marketing: It uses digital information to sharpen print-mail marketing strategies. The company will use this latest capital infusion to grow its business and court new customers.
Tuesday, July 25: SimilarWeb Secures $47 Million for Web and App Analytics
Viola Growth led the round, VentureBeat reported. SimilarWeb helps developers and publishers understand who is visiting their sites so they can better cater to their audiences and seek new visitors. Looking forward, SimilarWeb has its sights on massive growth, though it is already serving companies as large as Microsoft, Airbnb, and Samsung.
Tuesday, July 25: Convoy Rakes in $62 Million to Disrupt Shipping
Y Combinator led the Series B round, Reuters reported. With the help of technology, Convoy aims to improve on the efficiency of the traditional trucking industry by connecting truck drivers with loads that need to be shipped and shippers with trucks available for use. Convoy will use the funding to speed up product development and aim to eat up more of the national shipping market.
Tuesday, July 25: Node Snaps Up $10.8 Million to Improve Sales with AI
Avalon Ventures led the $10.8 million Series A round, TechCrunch reported. Node, founded by an ex-Googler, uses artificial intelligence to help salespeople identify the prospective clients most likely to buy their products.
Wednesday, July 26: SnapTravel Scores $8 Million to Streamline Hotel Booking
iNovia led the Series A funding round, tnooz reported. The company offers a hotel-booking solution that allows users to book hotels through Facebook messenger and SMS, streamlining the process. SnapTravel will put the funds toward product development and growth.
Joseph Zappa is Street Fight’s news editor.
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