News and Analysis
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…
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Street Fight Daily: Facebook/Foursquare?, MapQuest’s mqVibe
A roundup of today’s big stories in hyperlocal content, commerce and technology.…
Will Facebook Buy Foursquare Next? (ZDNet)…
Groupon Accounting Problems Put Spotlight on Board (Reuters)…
Consumer Trust in Online, Mobile Ads Grows (NetNewsCheck)…
EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’
Patch editor-in-chief Brian Farnham has announced he is leaving the AOL network of hyperlocal sites after four years on the job. A Patch spokesperson said the move was “100%” Farnham’s decision. Rachel Fishman Feddersen, who joined Patch as chief content officer in February, will now fully take over the editorial side of the operation…
Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive
Cerberus’ challenge will be to continue to purposefully and aggressively reorient an organization which has the dying print directory business in its DNA. The assets at their disposal are quite impressive but can the leadership let the past go and embrace the very fast-moving innovation now occurring in online and mobile?
Chicago Indy Ad Network Shutting Down After Poor Sales
The Chicago Independent Advertising Network is shutting down six months after it opened for business. Business manager Mike Fourcher wrote: “I am disappointed that it has come to this conclusion, but the old saying is, ‘When sales are good, everything’s good.’ Sales were not good, and therefore neither was publisher interest.”
How Pandora Is Winning Over Local Advertisers
Pandora recently announced it reached 400 local advertising campaigns in 2012. The figure represents a strong start in the company’s foray into local, although clearly it’s just a beginning. Street Fight spoke recently with John Hilton, the company’s executive director of sales strategy, communication & development, about the challenges of selling Pandora to local merchants…
Street Fight Daily: Local Pinterest, Gtrot, Groupon’s Broken ‘Promise’
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
‘Groupon Promise’ Broken? (VentureBeat)…
5 Ways to Market Your Brand With Location-Based Networks (Mashable)…
What Local TV Newsrooms Are Pinning on Pinterest (Lost Remote)…
Street Fight Launches New Investment Newsletter
Street Fight has just published the first installment of “The Hyperlocal Investment Report,” a monthly deep dive into the financial state of the hyperlocal industry. The report provides hard-to-find market analysis for investors and startups focused on hyperlocal content, commerce and technology…
Loku Brings Local Aggregation Engine to Mobile With HTML5 App
As local information on the web becomes increasingly ubiquitous, look for a wave of aggregators like Loku to sprout up with personalization-focused products. In many ways, the local information ecosystem is following the trajectory that the deals space has taken over the past year: as the signal creation game consolidates with a few dominant players coming out on top, a new wave of aggregators arise to build products on top of the information layer offered by the original players…
Selling a City to Tourists Via Hyperlocal
There is an emerging opportunity for cities to subsidize hyperlocal marketing efforts through hyperlocal platforms. For example, a city agency could create a neighborhood-based promotion on top of mobile payment play LevelUp in which a visitor who shared that they say, ate lunch at a traditional tourist destination, could win a promotion to receive a free round trip train fare to a peripheral neighborhood if they ate dinner at a restaurant in the neighborhood…
Case Study: Providence Retailer Uses Swipely to Reward Customer Loyalty
As the co-owner of Kreatelier, a retail shop that sells gifts and textiles in Providence, R.I., Line Daems is always on the lookout for ways to reward her most loyal customers without overwhelming her staff with extra work. In 2011 she discovered that she could use Swipely, a loyalty platform tied to customers’ credit card transactions, to offer cash-back rewards with zero effort on her company’s behalf…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation