Street Fight Daily: Yahoo Exec to Foursquare, Facebook ‘Likes’ Local

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Foursquare Snags a Yahoo Exec to Serve as VP of Sales (Venture Beat)
With a newfound focus on ad sales, location-based check-in service Foursquare has hired Rob Wilk, a seasoned sales executive moving over from Yahoo, as VP of Sales. The strategic new hire comes just two weeks after Foursquare made its first stab at serving ads to users with Promoted Updates, an advertising product that gives merchants a way to pay to reach local explorers.

Facebook Prompts Users to Like Pages They Check-in to; Could It Foreshadow a New Location-based Ad Type? (Inside Facebook)
Facebook appears to be testing a new mobile module that prompts users to Like a page moments after they check into a location. For now these seem to be organic results, but this could be an early test for a new location-based mobile advertising product.

Nielsen On U.S. Mobile Shopping: eBay’s App Attracts The Most Users, Shopkick Keeps Them Around Longer (TechCrunch)
Shopkick, which bridges the physical and mobile experience by offering users deals while in-store, attracted 6.5 million uniques in the month to rank fourth, but its app proved to be a very strong magnet for usage. It was on average used for over three hours in the month, three times more than the most popular app in terms of unique users, eBay Mobile (which ranked second in terms of time spent).

3 Hyperlocal Networks SMBs Should Partake In (Search Engine Watch)
The key question for the SMB is “why bother?” or “what’s in it for me?” From the startup’s point of view the stakes are pretty clear: get a cool platform running and have somebody with a gap in their technology or product portfolio rush in and pick up the product. It’s often less clear why the SMB would invest scarce resources on the project or why consumers may bother to interact with the platforms in the first place.

The New York Times Reports a Digital Success Story (All Things D)
The New York Times’ pay wall, long debated in and outside of the company, now looks like a bona fide success. A report from Barclays analyst Kannan Venkateshwar, who estimates that the paper will have more digital subscribers than print subs within a couple of years.

Eventster Adds Social Signals To Help You Find Events You’ll Like, Know Which To Avoid (TechCrunch)
Eventster, the iOS app which aggregates events across North America and Europe, is rolling out a big update which it hopes will further differentiate its event listings application from numerous competitors. The update uses semantic technologies to guess at the relevant keywords surrounding an event in order to integrate social media postings from Twitter, YouTube and Instagram in real-time alongside the listing.

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