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Street Fight Daily: Mason Opens Up, Apple’s New Location Patent
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Andrew Mason Talks About Groupon’s Growth and Growing Up (Chigao Tribune)… Apple Patent Would Disable Smartphones by Location (Mashable)… Locu opens its local business data trove to devs with API (GigaOm)…
Should Local Publishers Really Try to Morph Into Marketers?
Publishers can make the transition from a publishing company to a marketing solutions company. But to do so is not just about developing a new product offering — it’s a change in the industry they are in. That doesn’t mean they can’t still have a newsroom or produce content. But it does mean content won’t be the focus…
New Hyperlocal Opportunities as TV Goes Social and Mobile
Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…
Patch Content Chief: ‘We Don’t Go After Audience at the Expense of Excellence’
When Rachel Fishman Feddersen joined Patch as chief content officer in February, the former editorial director of digital content, strategy and design at The Parenting Group was tasked with honing and refining the vision behind AOL’s local news play. Feddersen spoke with Street Fight recently about the calculus behind Patch’s content mix, what kinds of stories go viral, and what the hyperlocal network is planning for ahead of the November elections…
A Hyperlocal Co-op Hopes to Bloom in Community ‘News Desert’
Longtime print journalist Tom Stites says the model for his Web-based Banyan Project is that of a co-op — the economic and social structure for sizable minority chunks of the American power industry and agriculture, as well as credit unions and housing developments. We talked to him recently to find out more about what his “third-way” media approach is all about…
Case Study: Portland Café Finds an Eco-Friendly Loyalty Solution
Coffee shops and punch cards usually go hand in hand. At Rain or Shine Coffee House in Portland, Oregon, however, co-owner Molly Boyl says her eco-conscious clientele was concerned about the impact that paper cards might have on the environment. She found a digital alternative with Perka, a cardless loyalty program that works on mobile phones.
Street Fight Daily: JRC Declares Bankruptcy, OpenTable’s Reviews
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Journal Register Co. Declares Bankruptcy… Again: Is This the Industry’s First Real Reboot? (Neiman Journalism Lab)… OpenTable’s hidden stash of restaurant reviews (Venture Beat)… Hyperlocal & Mobile Data Demystified (Media Post)…
Zaarly Expands Local Marketplace With ‘Storefronts’
A little less than year after raising $14 million in series A funding and adding HP CEO Meg Whitman to its board, Zaarly has pushed out the next iteration of its local marketplace this morning. Called Storefronts, the product provides verified sellers with curated brand pages, where buyers can browse services, engage with content about the provider, and begin to build relationships with the individuals behind the services…
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