News and Analysis
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
Foot Traffic Analysis Shows Height of Black Friday Retail Bump
The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.
Latest Posts
Street Fight Daily: Groupon Bounces Back, Tablets Replace Registers
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’ Stock is Up 40% Since Andrew Mason’s Departure (TheNextWeb)… With Tablets, Businesses Ring Up at More Fanciful Cash Registers (New York Times)… Google Places For Business Gets Its Own iPhone App For Managing Listings (SearchEngineLand)…
Can the New Model for News Be Found in Networks?
“The old economic model is disintegrating faster than new alternatives are emerging,” former Seattle Times executive editor Mike Fancher told Street Fight. “While things seem to be falling apart, I am optimistic that new models will develop. Some will be for-profit; others will be non-profit or public. There may be new hybrid models as well. “
LBMA PODCAST: The Importance of Localization for Mobile Gaming
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight…
Street Fight Daily: Facebook’s Latent Local Threat, Why Reviews Trump Social
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Local Search’s Sleeping Giant, or Just Sleeping? (SearchEngineWatch)… Why Customer Reviews Trump Social-Media Marketing (Inc.)… Personalized Commerce: Coming to an Internet Near You (AdAge)…
Study: 81% of Consumers Search for Restaurants on Mobile Apps
A new report released by SinglePlatform and Chadwick Martin Bailey finds that more consumers have searched for a restaurant on their web browser in the past six months than have done so on a mobile app. Meanwhile, 75 percent of consumers said they were more likely to dine at a restaurant based on the results of their searches…
Case Study: KBP Foods Uses Loyalty App to Reach Millennials
Customers between the ages of 18 and 34 are eating out less than they were five years ago, which is a major problem for executives like Anthony Gianino. The senior director of marketing at KBP Foods is trying everything in the book — including text message marketing, local print ads, and mobile loyalty apps — to reach his target demographic…
Street Fight Daily: Reviving Verticals, The Battle for Indoors
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… CityGrid’s Finger Bets on Vertical Revival (Local Onliner)… The Battle for Indoors (Business Insider)… The Texas Tribune: Building a Model for Sustainable Local Journalism (Knight Foundation)…
Howard Owens on What It Takes to Sustain a Hyperlocal News Site
“If there’s any clear message, it’s what I’ve been saying for the past four or five years: Starting and running a local news site is hard work,” says the Batavian editor and publisher. “You need a good model, a solid plan, the ability to work long hours and handle multiple disciplines and stick with it for years and years with no promise of ever striking it rich. If you can do that, you’re on the right track.”
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust