Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend (AdExchanger)
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. MediaPost: Mobile ad spend finally overtakes desktop spend

Thunder CEO Sees Both Media and Creative Strategy Changing in 2018 (Street Fight)
Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy.

Publishers Set Up Shop on the Streets for the Holidays (Digiday)
To help advertisers cut through a blizzard of marketing and advertising during the holiday season, publishers are luring them with pop-up shops and events.

McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career (Street Fight)
Tom Grubisich: McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks.

BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals (Recode)
The cuts come as digital publishers worry that most of the money online advertisers are spending is going to two companies: Google and Facebook.

There Are Now 25 Million Active Business Profiles on Instagram (TechCrunch)
Instagram announced this morning that it now has 25 million active business profiles, up from 15 million in July.

Facebook Is Testing a Way for Brands to Send Mass Messages via Messenger (AdWeek)
Businesses sending out mass messages via Facebook Messenger? It’s being tested. Facebook confirmed to Social Pro Daily that it is conducting an internal test of Messenger Broadcast.

Why Big Tech Should Subsidize Real Journalism (Wired)
Henri Gendreau: Since 2000, as much as 80% of the money that used to go to newspaper advertising has ended up not far from the East Bay Times’ offices—in the pockets of tech giants reposing in Mountain View and Menlo Park. Has this upended media? Yes. For the worse? That’s the better question.

Amazon Just Released an AI-Powered Camera, But It’s Not for Consumers (Quartz)
The new DeepLens camera is custom-built for artificial intelligence developers, who will be able to build AI systems on Amazon Web Services and have them run on the camera.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]