News and Analysis
Identifying a New Breed of Consumers—What Retailers Should Know
“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.
Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…
How Restaurants Can Leverage Behavioral Data in Saturated Markets
A new white paper released by the real-time consumer-intelligence firm Sense360 found that a fraction of a percentage point in market share, gained or lost, can mean the difference between hitting targets and financial ruin for restaurant operators.
Commentary
History’s 3 Hints for the Future of Daily Deals
The CEO of Tippr thinks Groupon’s success will legitimize the daily industry, encourage other players to stay in the game, and open an opportunity for a top deal commerce technology provider to take the market lead…
What Publishing History Tells Us About Sustainable Hyperlocal News
The consistent market opportunity to provide relevant information at a community level dates back thousands of years, and it grows with each technological innovation. Yes, the tools have changed, but with each level of innovation a feasible business opportunity exists…
The Environmental Upside of Hyperlocal E-Commerce
Operators of hyperlocal e-commerce platforms provide small businesses an online distribution channel so consumers can shop locally and reduce the carbon footprint of what they consume…
Latest Posts
Street Fight Daily: The War For Delivery, Facebook and Small Businesses
A roundup of today’s big stories in hyperlocal content, commerce, and technology… In War for Same-Day Delivery, Racing Madly to Go Last Mile (New York Times)… The Future of Facebook Ad Revenue: Small Businesses (Mashable)… Nordstrom Will Use Pinterest To Decide What Merchandise To Display In Stores (Business Insider)…
Study Finds That Facebook Ads May Bolster Paid Search Performance
A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…
iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind
The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
LBMA Podcast: Sportsbee, Google, Coca-Cola and Patrick Reynolds From Triton Digital
On the show: Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Plus, a new feature called “Our Take” on Snapchat’s decision to walk away from $3B from Facebook..
Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Intuit CEO Talks Plan To Grow Company (ZDNet)… Bing Integrates TripAdvisor Tools, Content Into Search Results (SearchEngineLand)… How Life360 Overcame Creepiness To Replace The Most Common Text Message You Send (PandoDaily)…
The Changing Economics of Dialing for Local Data
Matrix partners, the Sand Hill Road firm that invested in startups like Hubspot and Care.com, has made a $4.2 million bet on Locality (formerly Centzy), a local search startup that uses a combination of technology and manpower to amass pricing and product information for local service businesses. The startup relies on an army of contractors to call up businesses across the U.S. and find out everything from hours of operation to product lineups and price structures…
Wonder Women Show Might at ‘Indie’ Hyperlocal Sites
Like old media, new media has its glass ceilings. But women are consistently shattering barriers to their advancement in the digital community news space. Of the 12 top revenue-producing community news sites, eight have a female editor-publisher-owner. So what do women bring to the community news space to produce so many winners?
Case Study: Lenovo Uses Local Search Tactics to Drive In-Store Sales
How does a brand without its own brick-and-mortar stores drive offline sales? That’s the question that Donna Bedford and Rick Medeiros have struggled with as they continue to develop Lenovo’s local search strategy. “We’re starting to think, how do we start becoming more hyperlocal? We’re a global company, so how do we develop that hyperlocal presence and really try to make sure that people clearly know who we are,” Medeiros says…
Street Fight Daily: Pinterest Pins Location, Macy’s Integrates iBeacon
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Pinterest Does Location: Not Just Pin Boards, but Now Pin Maps (AllThingsD)… Macy’s Is The First Retailer To Use Apple’s iBeacon For In-Store Presence (GigaOm)… Groupon Gets Into Coupons, Challenging RetailMeNot (USA Today)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature