Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

Intuit_Profile_ImageIntuit CEO Talks Plan To Grow Company (ZDNet)
“It’s about two-thirds of the business in the U.S. that operate on wheels. They paint houses, mow lawns, clean pools,” Intuit CEO Brad Smith said during an earnings call Thursday. “We think between that offering and our on-the-go offering and the fact they all work with QuickBooks as an operating system, this will be a net add to the total payments opportunity, and we believe it will be incremental to our business as well.”

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind (Street Fight)
The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing.

Bing Integrates TripAdvisor Tools, Content Into Search Results (SearchEngineLand)
Travel site TripAdvisor announced that its content and travel search capabilities will be included within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. It’s not clear whether this partnership is the beginning of a broader third party content syndication program for TripAdvisor or whether this is an exclusive deal with Bing.

New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.

How Life360 Overcame Creepiness To Replace The Most Common Text Message You Send (PandoDaily)
Sarah Lacy: Life360 was launched to connect families by mobile, keying off the most commonly sent text message: Where are you? It makes the social network super utilitarian, universal, and distinct. But it also makes it, well, a little creepy. I sat down with Chris Hulls, the founder and CEO of the special report’s sponsor Life360, to talk about the challenges of building an Android-first social network that inherently doesn’t have the advantages of virality and selflies.

AdSemble Brings Its Digital Billboard Ad Marketplace To Chicago (TechCrunch)
After five years in business, an ad-tech company called AdSemble is making its first move beyond the San Francisco Bay Area. CEO Matthew Olivieri said the company, which offers online tools for businesses to search buy advertising on digital billboards, has reached 235.6 million impressions this year, up from 46.2 million last year (based on an estimate of the number of people who drive by each billboard). It’s also cash-flow positive.

Simple Lists a Huge Opportunity for Retailers, Mobile Marketers (Screenwerk)
Greg Sterling: There’s a significant opportunity around lists for grocery and other shopping apps and mobile sites. According to a new study from JiWire, nine out of ten respondents created shopping lists, roughly half still were using paper. Brands and retailers can use list-making functionality to create more utility as well as to influence consumer purchases.

Building A Hyperlocal Marketing Strategy? Here’s How To Get Started (MemeBurn)
Grant Shippey: Any marketing strategy will have a number of key components such as goals, target market, an understanding of strengths and weaknesses, activities, measure and feedback. However, getting your head around what is available and how and when to use the activities is key to the creation of a strategy that is relevant and delivers the desired effect. Hyperlocal marketing is about being relevant to the community and the residents of the immediate area you do business in.

Restaurant Rewards Startup Mogl Launches A New App For Users To Earn Cash Back Or Donate Meals (TechCrunch)
Restaurant rewards startup Mogl has launched a new app that will make it even easier for users to get cash back or donate meals to local food banks. With the launch of the app, the startup is also opening its service up nationwide for any market where it can find 100 local users and five restaurants interested in participating in its program.

LBMA Podcast: Sportsbee, Google, Coca-Cola and Patrick Reynolds From Triton Digital (Street Fight)
On the show: Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Plus, a new feature called “Our Take” on Snapchat’s decision to walk away from $3B from Facebook.

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