News and Analysis
Street Fight Daily: Ad Tech Grows Faster Than Digital Advertising, FTC Investigating Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Money Goes to Ad Tech Than to Actual Media… The FTC Is Officially Investigating Facebook’s Data Practices… Walmart Files Patent for In-Store Drone…
What SXSW Foot Traffic Data Means for Location & Event Marketers
Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event.
Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…
Commentary
Why Local Will Dominate Mobile Ad Spend
BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects that local mobile ad spend will go from $320 million last year to $3.37 billion in 2015 — when it will comprise about 2/3 of overall ad spend. Why will locally targeted ads be so dominant in the coming years?
Why Hyperlocal Marketing Will Best Gamification
Hyperlocal marketing strategy and gamification both strive to accomplish the same purposes: attract new customers and drive increased customer-visit frequency. And yet one of these won’t be fueling marketing efforts just a couple years from now. In my mind, it’s hyperlocal that wins, while gamification, as defined and promoted today, disappears.
History’s 3 Hints for the Future of Daily Deals
The CEO of Tippr thinks Groupon’s success will legitimize the daily industry, encourage other players to stay in the game, and open an opportunity for a top deal commerce technology provider to take the market lead…
Latest Posts
Shopkick, iBeacon and the Future of In-Store Tech
Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…
ARLnow Expands to Third Community in Metro D.C. – Reston, Va.
Independent hyperlocal publisher Scott Brodbeck has launched a third digital news publication in the suburbs of metro Washington, D.C. His new RestonNow serves a thriving, nationally recognized planned community that was built from scratch on farmland in Northern Virginia’s Fairfax County…
Street Fight Daily: The War For Delivery, Facebook and Small Businesses
A roundup of today’s big stories in hyperlocal content, commerce, and technology… In War for Same-Day Delivery, Racing Madly to Go Last Mile (New York Times)… The Future of Facebook Ad Revenue: Small Businesses (Mashable)… Nordstrom Will Use Pinterest To Decide What Merchandise To Display In Stores (Business Insider)…
Study Finds That Facebook Ads May Bolster Paid Search Performance
A new study from Kenshoo finds that advertising on Facebook may bolster the performance of existing paid search marketing campaigns. The research, funded partly by Facebook, found that users who saw an ad on Facebook and then made a purchase via a paid search link spent nearly a quarter more than those who were not exposed to the same ad…
iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind
The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
LBMA Podcast: Sportsbee, Google, Coca-Cola and Patrick Reynolds From Triton Digital
On the show: Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Plus, a new feature called “Our Take” on Snapchat’s decision to walk away from $3B from Facebook..
Street Fight Daily: Intuit’s Next Steps, Bing Integrates TripAdvisor Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Intuit CEO Talks Plan To Grow Company (ZDNet)… Bing Integrates TripAdvisor Tools, Content Into Search Results (SearchEngineLand)… How Life360 Overcame Creepiness To Replace The Most Common Text Message You Send (PandoDaily)…
The Changing Economics of Dialing for Local Data
Matrix partners, the Sand Hill Road firm that invested in startups like Hubspot and Care.com, has made a $4.2 million bet on Locality (formerly Centzy), a local search startup that uses a combination of technology and manpower to amass pricing and product information for local service businesses. The startup relies on an army of contractors to call up businesses across the U.S. and find out everything from hours of operation to product lineups and price structures…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem