Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Consumers Still Widely Dissatisfied with Mobile Shopping Experiences (MediaPost)
Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make a purchase.

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem (Street Fight)
“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column. WSJ: Facebook and Google face emboldened antagonists: big advertisers.

Study of Digital Ad Prices Finds CPMs on a Steady Rise (eMarketer)
The study, which focused on programmatically purchased ads across the open internet (as opposed to so-called walled gardens such as Facebook), found that prices are up across all the major categories: desktop, mobile, mobile app and video.

What SXSW Foot Traffic Data Means for Location & Event Marketers (Street Fight)’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event. 

Facebook Denies It Collects SMS and Call Data Without Permission (TechCrunch)
After an Ars Technica report alleged that Facebook surreptitiously scrapes call and text message data from Android phones and has done so for years, the scandal-burdened company responded that it only collects that information from users who have given permission.

Social Commerce is Here, But Are Consumers Ready? (AdWeek)
Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present. However, insiders at marketing agencies don’t feel like the technology is all quite there—yet.

Apple Expands Test to Sell Ads in Apple News (Digiday)
Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. 

Instagram Is Changing Its Algorithm. Here’s How (NYT)
Instagram is changing its algorithm to make things a little more timely. Users are now likely to see newer posts higher up, the image-sharing app said in a statement on Thursday, adding that its feeds will “feel more fresh.”

Uber Is Selling Its Southeast Asia Business to Competitor Grab (Recode)
Uber is officially exiting Southeast Asia. The ride-hail company has agreed to sell its regional business to its primary competitor, Grab.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]