News and Analysis
As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services
By offering meal kit services within their stores, brick-and-mortar chains are disrupting the traditional supermarket model and giving themselves a better chance at competing with giants like Amazon.
Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…
Placed Expands Attribution Solution to Measure TV-Driven Offline Visits
Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.
Commentary
What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search
It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…
Efficiently Selling to SMBs: Finding Paths of Less Resistance
We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…
Why the Commoditization of Local Information Is an Opportunity for Journalism
Some have seen the shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But I actually think it presents a great opportunity for journalists to do what they do best: put information into context and tell us why it matters…
Latest Posts
Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…
Street Fight Daily: GoDaddy Files for IPO, Amex Partners With Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Files for IPO (Wall Street Journal)… Uber and Amex Partner on In-App Loyalty Program (Recode)… Head of PayPal to Join Facebook (New York Times)…
JiWire Rebrands as NinthDecimal to Focus on Data Business
JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising…
7 Analytics Tools to Track Local Campaigns
Gut feelings and instinct can only take business owners so far. To determine the actual value of local campaigns, marketers need access to raw data. Unfortunately, obtaining this information — and then using it to compare two or more hyperlocal platforms in a head-to-head setting — isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns…
Street Fight: Uber Raises $1.2B, Apple Acquires Local Search Engine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gets an Uber-Valuation (Wall Street Journal)… Apple Acquires Spotsetter, A Social Search Engine For Places (TechCrunch)… Jim Brady Plans News Org in Philly Called Brother.ly (Poynter)…
Up Close and Personal: Ex-Patcher Tells How He Went Independent
Michael Dinan was senior regional editor for Patch in suburban Connecticut when he — along with hundreds of other editorial staffers — was terminated in January as part of Aol’s deal to sell most of the community news network to Hale Global. After the blow fell, he turned around and set up the independent site New Canaanite within days — and expanded it to a collaborative network in suburban Connecticut shortly thereafter…
Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at hibu, Google, PlaceIQ, Advance Visibility and more …
LBMA Podcast: Chuck E. Cheese Meets Oculus Rift
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Metaio’s Thermal Touch, Beck’s playable poster, tipping street musicians with Bitcoin, JINS health glass — and Bubbly launches direct carrier billing…
Street Fight Daily: Pinterest Eyes Small Business, Mobile Search Shifts From Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Takes on Google and Facebook With Self-Service Ads (Wall Street Journal)… Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp (AdAge)… P&G, Pepsi Try Out Foursquare’s New App, Swarm (AdAge)…
3 Models That VCs Are Buying in Local Tech
Venture investment continues to pour into local tech, but tastes are changing. During a panel at Street Fight Summit West on Tuesday, Jared Fliesler (General Partner, Matrix Partners), Jim Scheinman (Founder, Maven Ventures) and Raj Kapoor (CEO, Fitmob) spoke about where the hyperlocal industry is heading and where they expect the next billion-dollar local startup idea to come from…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why AI Describes Locations Differently