Street Fight Daily: Pinterest Eyes Small Business, Mobile Search Shifts From Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

unnamed (1) Pinterest Takes on Google and Facebook With Self-Service Ads (Wall Street Journal)
A new advertising system will let marketers bid to display “promoted pin” messages on Pinterest. Unlike the display ads Pinterest has started selling to larger brand advertisers based on a cost per thousand viewers, the new self-service system is geared toward smaller businesses who will pay every time someone clicks on an ad.

Up Close and Personal: Ex-Patcher Tells How He Went Independent (Street Fight)
Tom Grubisich: Michael Dinan was senior regional editor for Patch in suburban Connecticut when he was terminated in January as part of Aol’s deal to sell most of the community news network to Hale Global. After the blow fell, he turned around and set up the independent site New Canaanite within days — and expanded it to a collaborative network in suburban Connecticut shortly thereafter.

Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp (AdAge)
Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars. Google isn’t likely to lose its top position, but its decline in share reflects the diminished role of browsers on smartphones.

Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at hibu, Google, PlaceIQ, Advance Visibility and more.

P&G, Pepsi Try Out Foursquare’s New App, Swarm (AdAge)
A month after Foursquare unveiled its ambitious plan to unbundle its services by launching a spin-off app for check-ins called Swarm, the company has begun to sell ads on that new real estate. Ads on Swarm from existing Foursquare advertiserswill appear at the bottom of users’ screens after they check into a location.

Apple Using M7 Motion Processor For Indoor Positioning With iOS 8 (9to5Mac)
In iOS 8, Apple is adding some new Core Location features that let app developers get precise indoor positioning data from an iOS device’s sensors and it’s even letting venues contribute by signing-up to get help enabling indoor positioning. The new features makes it possible for an iOS app to determine its precise indoor position in supported venues.

Square Picks Up The Ability To Send Invoices (TheNextWeb)
Square Invoices ties directly to the Square account of a business and sellers can send unlimited invoices to suppliers without a monthly fee. The company hopes that invoicing through its system will reduce taking payments over the phone and make keeping track of invoices easier for small businesses because it’s tied to the same system used to collect sales.

Weird. Amazon Has Opened a Physical “Store” in SF That Doesn’t Sell Anything Physical (Pando)
Amazon Web Services decided to experiment with a pop up shop in downtown San Francisco for the month of June. It just opened to zero fanfare from press, since the company neglected to tell anyone they were doing it. All month long, anyone — customers or not — can stop by the shop to learn more about how to set up their own server space through Amazon.

PayPal reportedly working to integrate Touch ID into iOS apps (AppleInsider)
Just days after Apple announced the opening of Touch ID APIs to third-party developers with iOS 8, mobile and digital payment services giant PayPal is already said to be working on implementing the feature into its apps. The integration of Touch ID and payment services is seen as the next logical step for Apple’s secure fingerprint scanning solution.

Another Exec Leaves Clinkle Before the Payments App Launches (Recode)
Allison Hopkins, a former Netflix VP, is leaving her role as head of human resources at payments startup Clinkle six months after joining, according to sources. Her departure follows those of the company’s COO, head designer, operations exec and customer service boss in recent months.

LBMA Podcast: Chuck E. Cheese Meets Oculus Rift (Street Fight)
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Metaio’s Thermal Touch, Beck’s playable poster, tipping street musicians with Bitcoin, JINS health glass — and Bubbly launches direct carrier billing.

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