Local Businesses’ Newest Competitive Edge: Distribution and Delivery Data

To continue delivering products and services to their local communities safely — no matter the fluctuating restrictions — businesses are offering order-ahead, curbside pickup, touchless payments, and sophisticated delivery options, whether through their own operations or through third-party providers such as GrubHub and DoorDash. These flexible distribution options not only help drive continued momentum, they also create a myriad of new valuable customer data points that must be captured and incorporated into rapidly evolving customer engagement strategies.

Customer Engagement Critical for Local Business Survival During Re-Emergence

It has been an especially hard few months for small businesses, many of which will never reopen or will take months – if not years – to recover financially from the shutdowns and reduced patron numbers. 

Despite the challenges, there are very real opportunities for sustained growth during this time. To survive and thrive during this next period, local businesses must deepen their customer relationships despite having fewer resources available. While it may sound like a conundrum, this actually presents a significant opportunity to deliver a personalized customer experience and drive loyalty. 

Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…

Why Attribution Is the ‘New Black’ in Local Marketing

Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…

Getting Your Mobile Ad Performance Model Right

With so much activity (and spending) pouring into mobile advertising, there is also a growing demand for new measurement tools. Local SMBs – moreso than even big advertisers – want tangible performance results that demonstrate pre-sales and sales activity…