LBMA Podcast: Chuck E. Cheese Meets Oculus Rift

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Metaio’s Thermal Touch, Michael’s partnering with museums, Logic PD facial recognition, Beck’s playable poster, tipping street musicians with Bitcoin, JINS health glass, Simon Armitage sucks pollutants from the air, Chuck E. Cheese’s Oculus Rift enticement, Pager brings house calls back & Bubbly launches direct carrier billing.

Episode 184

Recorded: May 30, 2014
Hosts: Rob Woodbridge & Asif Khan

Top stories of the week (starts at 6:00):
1. Metaio‘s Thermal Touch
2. Michael’s Stores partnering with museums
3. Logic PD launches facial recognition POS
4. Beck’s playable poster
5. Cheers – platform for tipping street musicians with BitCoin
6. JINS launches glasses with embedded health tracking (Japan)
7. Simon Armitage – Praise the Air poem that sucks pollution out of the air
8. Chuck E. Cheese provides Oculus Rift birthday parties
9. Pager app – bringing doctor house calls back
10. Bubbly launches direct carrier billing for messaging app

Discussion:
1. How to decide when an idea is not a good one (26:50)
2. Differentiate or die (32:55)
3. Direct carrier billing = too little too late? (39:30)

Resource of the week: Is Big Data Helping Or Hurting The Shopper Experience? (43:45)