Street Fight Daily: GoDaddy Files for IPO, Amex Partners With Uber

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

GoDaddyGoDaddy Files for IPO (Wall Street Journal)
Internet company GoDaddy filed for its initial public offering and said it plans to use part of the proceeds from the IPO to repay debt and for general corporate purposes. The 17-year-old company, which initially drew attention for its edgy commercials featuring scantily clad women, reported a loss of $199.9 million for 2013, narrowing from $279.3 million a year earlier.

Uber and Amex Partner on In-App Loyalty Program (Recode)
American Express cardholders spend hundreds of millions of dollars on Uber per year, according to Leslie Berland, who leads digital partnerships and development at American Express. Now the two companies are pairing up, allowing people who use both to earn Amex loyalty points by riding with Uber and to pay for Uber rides with points as well.

Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions (Street Fight)
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases.

Head of PayPal to Join Facebook (New York Times)
David Marcus, who has led eBay Inc’s fast-growing payments unit PayPal for the past two years, will step down this month to run Facebook messaging products. The move comes as PayPal, which has 148 million active users, faces tougher global competition from Inc, which launched a recurring payments program earlier on Monday.

Coke Thinks Globally, Acts Locally With World Cup Ads (AdAge)
Coca-Cola has been working to find the right balance between global and local in recent years, particularly when it comes to its marquee sponsorships of the Olympics and World Cup. Ultimately, marketers based in Atlanta must shape creative in such a way that marketers around the world will buy in.

Eventbrite Beefs Up Engineering To Take On Ticketmaster (TechCrunch)
Eventbrite is setting its sites on a bigger vision that will take on the likes of Ticketmaster and StubHub as the go-to events space. It’s been busy hiring a bunch of new and notable engineering talent of late to create what they hope will become a true platform for event discovery.

Laundry App Start-Up Gets New Financing (New York Times)
The venture capital firm Canaan Partners has led a $10.5 million round in Washio, which makes an app for on-demand laundry and dry cleaning services, both companies said on Monday. With the app, Washio sends out people to pick and up and deliver laundry — somewhat akin to the Uber of washing.

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