News and Analysis
Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…
Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens
As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.
With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs
In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.
Commentary
Why Local Media Should Build Search Products to Take on the PurePlays
In order to appear competitive, most local media companies have formed digital divisions that offer services for local businesses that are available only through deals with pure-play companies like Google, Facebook and Yahoo, which guarantees that a certain portion of the business we generate will always end up in their hands. There simply has to be a better way…
5 Ways Brands Can Leverage Place-Based Mobile Targeting
The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.
Looking Up: Local Data and the Real World
Google Glass may be overpriced or simply too odd for many consumers, but it still represents a manner of thinking about the interconnectedness of the internet and the world that is an inevitable outcome of current trends. With smartphones as our constant companions, we already spend a vast amount of our time looking down to look things up.
Latest Posts
Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions
Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand…
LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy
Top stories of the week include Chaotic Moon’s intern tracking software, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched…
Street Fight Daily: Snapchat’s Local Play, Bonobos Raises $50M For Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat goes local: Firm Tests Secret ‘Stickers’ for Popular Locations (DailyMail)… Bonobos Gets $55 Million Investment to Open More Clothing Stores for Dudes (Recode)… In 2014 More Money Will Be Spent on Mobile Ads Than Newspapers, Magazines and Radio (Pando)
POS Startup Shows Cashiers Pictures of Customers Who Check-in
Revel Systems, a San Francisco-based company that makes point-of-sale software, will now notify businesses when someone has checked-in to their venue on Yelp or Foursquare. The feature offers a way to help businesses take a more proactive approach to engaging a vocal minority of users who actively share their opinions…
Unlocking the Power of Passive In-Store Data Analytics
In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…
Street Fight Daily: Village Voice Nears Strike, eBay Kills Small Business Product
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…. Village Voice employees set strike deadline after negotiations break down (Poynter)… eBay Confirms Shutdown of Small-Business E-Commerce Software Products (Recode)… An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month (TechCrunch)…
In OpenTable Deal, Signs of Deeper Convergence in Travel and Local
Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete…
6 Ways SMBs Can Improve Email Newsletter Open Rates
Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of small businesses now using the digital channel to drive customer engagement. Here are six strategies for SMBs looking to improve open rates on their email newsletters…
Street Fight’s 10 Most Popular Stories From the First Half of 2014
In the local space, it was out with the old and in with the new during the first six months of 2014. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
Street Fight Daily: GoDaddy Gets Into Mobile Payments, Pandora’s Local Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Get Paid: GoDaddy Links With PayPal, Dwolla, Stripe For A Mobile & Web Payment Service (TechCrunch)… Pandora: More Than Half Our Revs Will Be Local In A Few Years (Marketing Land)… Taking Another Plunge into Digital News (USA Today)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem