LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week feature Lego’s Fusion, Chaotic Moon’s intern tracking software, Ubisense’s new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps Experticity for employee training, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched. Our special guest is Patrick Leddy of Pulsate.
Episode 188
Recorded: June 27, 2014
(starts at 4:45)
1. Launch of the HouseTab app
2. Lego launches Lego Fusion
3. Chaotic Moon‘s Gopher Tracker for interns
4. Ubisense launches MyWorld Platform
5. Journeys selects ShopperTrak for location analytics
6. Lucchese uses Experticity to gamify employee training
7. JCDecaux puts 4G small cells in Amsterdam bus shelters
8. Audi launches World Cup scoreboard with car headlights
9. Garrett Camp hires Naveen Selvadurai and launches Reserve.com
10. Launch of Slight app
Guest of the week: Patrick Leddy of Pulsate (26:10)
Discussion
1. The art of tracking people (34:40)
2. What IS an advertising company doing with 4g small cells? (42:55)
