News and Analysis
Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…
Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela
What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
Commentary
Publishers Could Gain More Control as Browsers Curb Behavioral Ads
As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension…
Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
How to Ensure That Your Geofence Is Sized Correctly
Location-based push campaigns have a lot of upside, from satisfied customers to higher ROI. But it can be a thin line that separates a successful campaign from one that leaves mobile users extremely annoyed — so really homing in on how to deliver the right geofence to optimize your campaign is crucial…
Latest Posts
5 Tools for Creating SMB Video Promotions
As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…
Street Fight Daily: What Apple Left Out, Google Kills Coupons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Apple Didn’t Announce At WWDC 2014 (ReadWrite)… Google Will Kill Off Its Digital Coupon Business, Zavers (Recode)… Online Home Improvement Company Houzz Looking To Raise At $2.3 Billion Valuation (Forbes)…
At Mindbody, a Lesson in Focus
After a decade with little outside capital, MindBody has raised over $110 million dollars in the past four years to compete with the likes of Square and a deluge of smaller entrants. Street Fight recently caught up with the company’s founder Rick Stollmeyer to talk about the blurring line between marketing and operations, and what the explosion of local technology today spells for small businesses tomorrow…
Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…
Bonobos, an Ecommerce Darling, Finds an Edge in Brick-and-Mortar
Last year, Bonobos, the upstart apparel brand that exploded selling pants to young professionals online, did something that seemed counterintuitive: it opened a physical store. Street Fight caught up with Erin Ersenkal, VP of Guide Shops and planning at Bonobos, to discuss the thinking behind the move into brick-and-mortar retail, the benefit of a showroom approach, and the value of a physical presence in building a new brand…
LBMA Podcast: VoucherPages and Memoir Co-founder Lee Hoffman
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Bird’s Eye, Taggalo, Record Run, American Troubadour, Adtile’s Touch experience, wearables for dogs by Whistle, holograms winning the election in India, the blood charger poster from Brazil and free WiFi through your passport in Japan…
Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s COO, Biz Dev Head Are Leaving (Recode)…
Apple Discussing iPhone Payments Service With High-profile Retail Brands (9to5Mac)… Ad Tech Companies Create Mobile Ad Exchange to Rival Google, Twitter (AdAge)…
Native Ad Revenue May Be One Click Away With ‘Selfies’
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit called the “Selfie” — short, self-generated messages that businesses and anybody else can place in the middle of an article to catch the eye of searching users. Broadstreet co-founder Kenny Katzgrau says the Selfie aims to lure businesses that want to get their message out, but are resistant to buying more expensive display ads…
6 Strategies for Onboarding Merchants to a New Marketplace
Being unable to attract qualified sellers is one of the biggest obstacles a local marketplace will face. And, as Harvard Business School associate professor Andrei Hagiu described to Street Fight in an interview last summer, it’s an obstacle that many marketplace founders are unprepared to overcome. “If you don’t have buyers, then you’re not going to have sellers, and visa versa. That prevents a lot of marketplaces from getting off the ground,” Hagiu said…
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