News and Analysis
#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction
The development of conversational language to interact with chatbots, digital assistants, smart devices, and other machines is changing the ways consumers make use of such platforms to find the information and services they want—and this change is only going to get more important for brands and local businesses to address.
Commentary
The Local Marketer’s Guide to Facebook
What steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content…
On the Web (Especially in Local), Personal Branding Is Everything
Where media companies see themselves as unique, the Web sees, well, sameness. The pureplay companies have found ways to exploit that, while local companies — especially media — dismiss all that effort as irrelevant. To be a brand in the network is to behave unlike a brand and instead like a person. This is the secret to a strategic move into a world of connected human beings…
Why Broadcasters Need to Embrace Digital Hyperlocal
There are lots of hyperlocal marketing opportunities are being missed daily by traditional broadcast media. This isn’t because stations don’t want the revenue — it’s because they are so understaffed and under-funded, it’s simply difficult to devote resources to learning new technologies. But this may be exactly the right time to start investing their (very small) resources to upgrade mobile apps and improve online capabilities to tap hyperlocal dollars…
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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers
Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions…
Street Fight Daily: McDonald’s Orders Ahead, Oracle Puts Micros On Menu
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Is Secretly Testing Its Own Order-Ahead And Payments App(BusinessInsider)… Oracle Puts Micros on Menu as Restaurants Eat Up Software (Bloomberg)… Google Is Getting Into Domains. Should GoDaddy Worry? (Mashable)…
Street Fight Daily: Oracle Poised To Buy Micros, Ad Spending Jumps In Q1
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Oracle Poised to Seal $5 Billion Deal for Micros Systems (Wall Street Journal)… Ad Spending Jumps in First Quarter, Fueled by Olympics and Early Political Ads (AdAge)… Uber Plays Hardball With Early Shareholders (Fortune)…
Openings and New Hires at Facebook, 4INFO and WhitePages
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Mobee, Turner Broadcasting, hibu, Angie’s List, Signpost and more…
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Driving Growth With Mobile
2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they’re offering a discount to Street Fight readers..
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