Should Local Advertising be Bracing Itself for On-Demand?

For the local advertising industry, which is still withstanding ripples with its shift from print to digital, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month…

Is ‘Efficiency’ at Odds with Your Local Sales Force?

With the economy on the uptick, businesses in local should have more wiggle-room in how they choose to increase efficiency. Whereas fear may have motivated them to move towards labor cuts in the past, now they should feel the freedom to invest in long-term solutions…