Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Expected to Bring Bidding for Brands to In-App Ads (MediaPost)
Facebook is bringing bidding to in-app ads, the company is expected to announce on Wednesday. Now, members of Facebook’s Audience Network can bid into auctions for publishers that manage app monetization in house. WSJ: Behind the split between Facebook and WhatsApp’s founders. NYT: Facebook gave data access to Chinese firm flagged by U.S. intelligence

Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers (AdExchanger)
Tim Gough: Do agencies and advertisers really know what they are getting themselves into when it comes to these metrics? There are challenges to using offline visits from mobile location data to determine media pricing – the dangers are clear and present, and they can change campaign outcomes.

How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom (Street Fight)
“We made it our mission, working with our publisher at the time, Ken Mauser, that we would reach out to the people of the South Side and make sure they had a place where they could tell us about the good things happening where they live,” Peoria Journal Star Executive Editor Dennis Anderon says of reaching out to neglected Peoria, IL community members.

TGI Friday’s AI-Powered Marketing Drives $150 Million (VentureBeat)
Restaurant chain TGI Fridays has used AI to double its off-premise business over the last year — and is seeing such fast growth that the company has struggled to keep up.

What Actually Matters in Apple’s WWDC 2018 Keynote (Recode)
Dan Frommer: 10 years into the iPhone era, it’s unlikely any of the new iOS features Apple announces today will have any profound impact on the company’s success. What really matters is how Apple is setting itself up for the future, and that will be seen in two main areas: Siri/AI and AR.

UK Social Video Publishers Look Beyond Ad Revenue (Digiday)
Social video publishers in the U.K. are getting more serious about non-advertising revenue. Take, for instance, Facebook food video channel Twisted.

Marley Spoon, the Cook-at-Home Meal Service, Announces IPO (TechCrunch)
Marley Spoon, the meal kit subscription service that competes with the likes of Blue Apron and HelloFresh, has filed for an IPO in Australia.

Instagram Might Soon Let You Post Videos Up to an Hour Long (Verge)
Instagram is considering doing away with video length constraints, according to The Wall Street Journal, which tonight published a report about “a new feature” that would let users post long-form clips of up to an hour.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]