News and Analysis
Consumers Demand Personalization, Range of Features from Brand Apps
Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.
Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…
Commentary
Going Beyond Standard Location Targeting to Reach Mobile Audiences
It’s important to focus on not just the reach of a geofence, but also on effectively targeting your business’s relevant mobile audiences. A little extra strategic effort goes a long way, and there is much to gain from leveraging the variety of data currently available and layering it appropriately to suit your campaign’s specific strategies and tactics…
What SMBs Need to Know About Facebook’s News Feed Redesign
In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…
Latest Posts
3 Models That VCs Are Buying in Local Tech
Venture investment continues to pour into local tech, but tastes are changing. During a panel at Street Fight Summit West on Tuesday, Jared Fliesler (General Partner, Matrix Partners), Jim Scheinman (Founder, Maven Ventures) and Raj Kapoor (CEO, Fitmob) spoke about where the hyperlocal industry is heading and where they expect the next billion-dollar local startup idea to come from…
Caterina Fake: The ‘Finding a Restaurant in This Town’ Problem Has Been Solved
During a fireside chat at Street Fight Summit West on Tuesday, the co-founder of Flickr told Jeff Bercovici that the restaurant discovery problem — a hobby horse of local tech of the past few years — has effectively been solved. Earlier this year, Fake released her newest venture to the world in Findery, a service that allows users to share content, or “notes” about places across the world…
Tinder and Grindr Share Their Secret (Local) Sauce
During a panel at Street Fight Summit West on Tuesday, Local SEO Guide proprietor Andrew Shotland spoke with Tinder co-founder Jonathan Badeen and Grindr’s global head of sales, Steve Levin, about what’s working for the mobile personals industry and what other hyperlocal vendors can learn from their successes…
Street Fight Daily: Yext Raises $50M, Facebook Courts Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Raises $50 Million to Build Local-Business Directory (Wall Street Journal)
… Facebook Courts Small Business: ‘We Don’t Want to Take a Ton of Money’ (AdAge)… What Apple’s Fingerprint ID Changes Mean for Its Big Mobile Payments Plans (Recode)…
How Brands Like Taco Bell Are Buying Into Local
As director of media at Digitas, the digital agency of record for Taco Bell, Eric Perko was the mind behind the fast food restaurant’s massive breakfast menu launch earlier this year. Perko spoke with Silk.co’s Alex Salkver at Street Fight Summit West on Tuesday about his agency’s role in developing Taco Bell’s breakfast campaign and where he think digital marketing is headed.
Facebook’s Ted Zagat: ‘Clicks Don’t Matter’
During a keynote at Street Fight Summit West on Tuesday, Facebook’s Ted Zagat said that there was “zero correlations” between online clicks and offline spending. The long-time president of the reviews company admitted that the social networking giant could do a better job of emphasizing the relationship between digital engagement and reach to its local merchant advertisers…
PayPal’s Gauthier: Retailers Needs to Bring Together Products, Places and People
For PayPal’s Patrick Gauthier, the future of commerce isn’t online — it lays at the intersection of places, product, and people. During a morning keynote at Street Fight Summit West Tuesday, Gauthier, the GM of emerging retail services at PayPal, said that the challenge for retailers today is to reach consumers across mediums as much as dominating online or brick-and-mortar…
5 Tools for Creating SMB Video Promotions
As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…
Street Fight Daily: What Apple Left Out, Google Kills Coupons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Apple Didn’t Announce At WWDC 2014 (ReadWrite)… Google Will Kill Off Its Digital Coupon Business, Zavers (Recode)… Online Home Improvement Company Houzz Looking To Raise At $2.3 Billion Valuation (Forbes)…
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