News and Analysis
Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization
Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.
Street Fight Daily: Google Announces Huge Local Ad News, How Apple Can Use Maps Rebuild to Compete in Local
CUTTING-EDGE POSSIBILITIES AND POWER PLAYS IN LOCAL… Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization… 10 Ways Apple Can Rebuild Maps to Become an Innovator in Local…
How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’
Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.
Commentary
What’s Apple’s Mapping Shopping Spree Really About?
Moreso than the features, Apple’s post-Mapgate acquisitions are all about what’s behind the scenes in this age of big data. This goes back to what a lot of people don’t realize about Apple Maps: it’s is actually a pretty slick mapping tool. But what it has in dazzle, it lacks data; things like place listings, navigation and public transit…
Why Your Consumer-Oriented Hyperlocal Startup Is Going to Fail
I’m sorry to say it, but if your hyperlocal, consumer-focused start-up’s business model is driven by local business sales and marketing dollars, it’s most likely going to fail. I know this because I have spent the past several years dissecting and analyzing every consumer-focused, hyperlocal app imaginable. In an effort to build my own “awesome” hyperlocal app, UPlanMe, I was not only figuring out our own business model, but I was analyzing all of the potential competitors and their business models’ around us…
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Latest Posts
How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course
Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…
Street Fight Daily: Apple Partnering With Amex, Square Feeling Squeezed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Partnering With American Express On New iPhone Payments System (Recode)… Square Feeling Squeezed From All Sides (New York Times)… As Relaunch Hype Subsides, Will Foursquare Survive? (VentureBeat)…
Openings and New Hires at LiveIntent, Affinity Express, and Linkedin
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Elastic Box, Convergent Mobile, Happenings Media, Sonata and more…
LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life
On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay’s partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie…
Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…
inMarket Aims to Justify the Buzz Around Beacons
Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”
Buffalo Rising Holds Own Against Warren Buffett’s Daily
Buffalo, N.Y., is part of the New Urbanism that’s helping to revive many old cities, and Newell Nussbaumer’s Buffalo Rising is chronicling the Queen City’s comeback. Here, Nussbaumer tells Street Fight how he did it…
Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…
Why the Mobile Industry Needs to Address Its Data Problem
Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…
6 Ways to Use Location Analytics Data in Retail Design
Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem