LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lay’s partners with Uber for Uber Picnic; can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie. Our deep dive stories are why you should build for a cause; why cash is king and Digital hacking in real life.

Top stories of the week

(starts at 9:10)

1. Discover – navigation tool for the blind
2. Earshot raises $1.7M / DoubleDutch gets $19M
3. Apple patent turns your phone into car locator
4. Lays chips partners with UberRush for Urban Picnic
5. Future smartphone screens could correct vision automatically
6. Lionel Messi projected running in Barcelona
7. Vemory app
8. Stylebored – trading fashion recommendations for cash
9. Omote’s “Living Makeup”
10. Netflix hack changes room colour based on the movie you are streaming

Deep-dive Discussions:
1. Building for a cause (39:35)
2. Cashback for Sharing (47:20)
3. Digital Hacking the real life (54:50)

Resource of the week
Whitepaper: Understanding FARIS Technology (60:45)