News and Analysis
Simpli.fi Reaches Next Level in Precise Location Targeting
As of this morning, advertisers using Simpli.fi’s programmatic advertising platform will have access to Addressable Geo-Fencing, a solution that Simpli.fi’s vice president of marketing Ryan Horn says is the next logical step in the localization and personalization of programmatic advertising.
Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local
Prime Day underscores Amazon’s power in the retail market because it compels the over 100 million consumers who pay for that service to make the most of their investment by purchasing directly from Amazon. Local businesses are hardly in a position to compete.
Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses
The murky guidelines surrounding just whom and how many people and sites the mobile speed update may affect—and how exactly businesses in the line of fire are to amend unsatisfactory practices—spells potential trouble for small businesses.
Commentary
Are We Giving Google Too Much Information?
While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”
Why Intuition Fails Us in Mobile Advertising
When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…
7 Key Lessons From AOL’s Struggles With Patch
Why did a well-heeled usurper to newspapers find itself imploding last week? Ultimately, Patch could still reinvent itself — but if it does not there are plenty of lessons to be learned and applied to all of us working to produce the next model of local journalism. Here are seven…
Latest Posts
These Local Tech Founders Cashed In — Here’s Where They Are Now
Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now…
Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
Nimble Commerce to Power E-Commerce for Second Street
NimbleCommerce and Second Street have announced a partnership agreement where Nimble will become the e-commerce platform and network for Second Street’s media customers…
Street Fight Daily: Thumbtack Raises $100M, Uber Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…
Traditional Businesses Still Failing to Reach Online Consumers
An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners…
First Data, a Payment Processing Giant, Looks Beyond the Swipe
The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…
Street Fight Daily: Uber’s Delivery Service, Square Expands Cash Advances
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Delivery Service, Uber Declares War on Google and Amazon (Wired)… Square Expands Its Cash Advance Service (New York Times)… Google Tests A New Local Knowledge Graph Interface (SearchEngineLand)…
6 Demand-Based Pricing Platforms for Restaurants
With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…
Amazon Getting Pieces in Place for Next-gen Payment System?
At first glance, many are seeing Amazon’s new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon’s vast reach can make its card reader matter in a variety of interesting ways…
Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
(Wall Street Journal)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem