Street Fight Daily: Apple Partnering With Amex, Square Feeling Squeezed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

simple-apple-logoApple Partnering With American Express On New iPhone Payments System (Recode)
Apple has reached an agreement with American Express to work together on its new iPhone payments system. American Express is one of several partners Apple will need to sign up before it can launch its new payments plan, which sources say it plans to announce at its September 9 product event.

6 Strategies for Creating an Effective Email Newsletter (Street Fight)
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns.

Square Feeling Squeezed From All Sides (New York Times)
The payments company, set up and run by Jack Dorsey, is set to raise $200 million in new financing, valuing the company at $6 billion. While big, it is a deflated figure, considering Square’s former hype, the small amount raised and rivals’ ease in securing higher valuations.

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course (Street Fight)
Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas.

As Relaunch Hype Subsides, Will Foursquare Survive? (VentureBeat)
When Foursquare relaunched its self-titled app, the company managed to halt the long downward spiral it had seen on the app store charts since last year. But we cautioned at the time that the spike might not last. And it didn’t.

Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop (SearchEngineLand)
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to promote in-store only products across all devices.

Why Uber Must Be Stopped (Salon)
Andrew Leonard: The real question we should be asking ourselves is this: What happens when a company with the DNA of Uber ends up winning it all? What happens when the local taxi companies are destroyed and Lyft is crushed? “UberEverywhere” isn’t a joke. It’s a mantra, a call to arms, a holy ideology.

How Beacons Are Changing the Shopping Experience (Harvard Business Review)
Chuck Martin: Think about it, and you realize that beaconing has been the missing piece in the whole mobile-shopping puzzle. The technology is essentially invisible and can work without the mobile consumer’s having to do anything – usually a major hurdle for any mobile shopping technology.

Toyota Mobile Ads Showcase Future Uses Of Location (MarketingLand)
Location is increasingly being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. One representative illustration of this is a current campaign for Toyota created by Opera Mediaworks and agency Saatchi & Saatchi LA.

Postmates Launches a General Store for On-Demand Daily Necessities (The Next Web)
Postmates is expanding its on-demand delivery service to include a new General Store option stock with everyday items like medicine, energy drinks, cleaning supplies and condoms. The startup’s running a promotion with free delivery this weekend through Monday, September 1st at midnight.

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