Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

apple_logoSources Say the Next iPhone Will Include NFC Mobile Payments (Wired)
The company’s next iPhone will feature its own payment platform, sources familiar with the matter told Wired. In fact, that platform will be one of the hallmark features of the device when it’s unveiled on September 9. We’re told the solution will involve NFC.

Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)
Digital loyalty startup Belly is extending its already impressive market lead today with the announcement that 7-Eleven, one of the company’s strategic investors, will roll-out the iPad-based platform in 2,600 of its convenience stores by the end of the year.

inMarket Aims to Justify the Buzz Around Beacons (Street Fight)
Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”

Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)
A Chicago federal judge on Wednesday said Groupon Inc sales representatives cannot pursue a class-action lawsuit over the Internet commerce company’s failure to pay for overtime before and after its 2011 initial public offering.

Buffalo Rising Holds Own Against Warren Buffett’s Daily (Street Fight)
Buffalo is a prominent part of the New Urbanism that’s helping to revive many old cities, and Newell Nussbaumer’s Buffalo Rising is chronicling the Queen City’s comeback. Here, Nussbaumer tells Street Fight how he did it.

Interview: TripAdvisor CEO on Building the Perfect Trip (Skift)
Skift discussed the future of travel booking with TripAdvisor co-founder and CEO Stephen Kaufer, and along the way Kaufer touched on the company’s recent acquisitions, direct-booking initiatives and mobile, the company’s TV advertising campaign, and vacation rentals, among other topics.

Urban Airship Turns Notifications Into Interactive Mobile Marketing (MarketingLand)
Portland-based Urban Airship announced changes and upgrades that will offer a range of new possibilities for publishers, retailers and brands in terms of how they use notifications and engage mobile customers.

InMobi Brings Factual’s Location Data To Mobile Ad Platform (MediaPost)
InMobi, a mobile ad platform, and Factual, a location-based data platform, on Wednesday announced a partnership that will make Factual’s data available to InMobi’s clients. The ad network says the the addition of Factual data will help advertisers better target their audiences.

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