News and Analysis
Street Culture: Synup Culture in the Chaos of Super-Fast Scale
Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.
Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections
TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…
At CallRail, Community Forums Prove Valuable for Product Development
Community forums—online spaces where consumers and developers can interact and collaborate— are increasingly popular tools for companies hoping to improve their product development and ideation. The strategy is working effectively for marketing tech vendor CallRail.
Commentary
Putting Small Businesses on the (New) Google Map
Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be…
Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
Reconsidering Location for On-the-Go Consumers
Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…
Latest Posts
In National-to-Local, Success Is All About Boots on the Ground
The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption…
6 Ways to Connect With Local Influencers
Pinpointing the right influencers to target — those most likely to impact the purchasing decisions of other shoppers — involves looking at a combination of location, demographics, and reach. It also involves crafting a deliberate and personalized strategy on the part of the marketer…
Street Fight Daily: Stores Slide on Black Friday, Jack Dorsey’s New Legacy
MA roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Bricks-and-Mortar Sales Edge Lower At Start Of Holiday Season; Online Surges (Retuers)… This Man Was Supposed To Become Steve Jobs 2.0 — Here’s What Happened Instead (Business Insider)… New Facebook Rules Will Sting Entrepreneurs (Wall Street Journal)…
Why Apple Maps Is Partnering With Local Search Companies
Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…
For AmEx’s Small Business Saturday, A Rising Tide Lifts All Boats
Between 2007 to 2010, the rate of small business growth in the U.S. dropped by more than 12% annually. Fast forward five years, and the small business sector is showing signs of a comeback…
LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons
On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta…
Street Fight Daily: Twitter Adds Offers, Uber Eyes $40B Valuation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores (Recode)… Uber Said Poised to Raise Funds Showing $40 Billion Value (Bloomberg)… Clinkle Is Bribing College Students With a Vending Machine Full of Cash (ValleyWag)…
Study: 6 of 10 Shoppers Engage With Beacon Messaging
A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…
Meet Pager: The App That Calls Local Doctors To Your Living Room
The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine…
Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon Promotes Handyman and Installation Services (Recode)… Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)… It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)…
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