LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Groupon acquires in-store analytics company Swarm; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta; United Airlines adds to Miles menu. Our guest is Ryan Craver talking HBC/Lord & Taylor beacon deployments.

Top stories of the week

(starts at 7:00)

1. LINKNYC – payphones with WiFi and smart ads 7:10
2. Radio Shack back to their roots with Little Bits 10:00
3. LivingSocial launches “Connect” for merchants / Groupon acquires Swarm 13:00
4. Snapchat partners with Square 18:00
5. WholeFoods creates Wise Wood 20:45
6. Spotify partners with Uber 23:55
7. Target partners with PointInside for Black Friday 25:30
8. Shazam + Adspace networks 28:40
9. United Airlines lets loyalty members use miles for food 30:45
10. Promodriver – Russia 35:00

Special Guest: Ryan Craver of HBC 38:00

Top stories:
1. Testing software partnerships 44:35
2. Maker movement hits IoT for kids 56:00

Resource of the week
Placeable NatLo 150