News and Analysis
Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor
TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…
Reputation.com Announces Joe Fuca as New CEO
Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table.
Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile
TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…
Commentary
How the Local Web Is Helping Neighbors Connect and Build Community
We are at the cusp of being able to solve the “last mile” problem, largely because with mobile devices we are nearing 100% access and interoperability. There are three key areas where we can make a big difference, right in our local community, with the types of information available to enrich our local lives: government; commerce and community…
Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs
The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…
Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions
The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…
Latest Posts
Serviz CEO: Uber-like Service Providers Will Begin to Displace Local Search
The on-demand service spun out from ReachLocal has snagged another $12.5 million in funding to expand beyond Los Angeles, adding to $2.5 million raised earlier this year. We spoke with CEO Zorik Gordon to talk about the investment climate for local commerce and the implications of these innovations for the local search community…
Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So
Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…
Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…
New Report Suggests Brands Remain Ambivalent About Local Search
A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…
Changelane Offers an Oil Change in an App
Bringing a car in for a tune-up or oil change is hardly on anyone’s list of favorite things to do. Changelane, a Minneapolis–based startup, aims to take the pain out of car maintenance by bringing mechanics, or technicians as Changelane calls them, to car owners…
Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…
Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?
Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…
Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch
At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…
Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…
Case Study: How a Hardware Store Measures Hyperlocal Marketing Success
From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature