Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table.
This isn’t the first big news from Reputation.com in 2018. In March, the company captured headlines across the digital marketing media space for its acquisition of SIM Partners, a move that aimed to help it consolidate its strong position in the vendor-to-local business market.
Under Fuca’s leadership, Reputation.com will invest in running its core business—creating and deploying technology that helps local businesses manage reviews, extract data and insights from the social web, and act on that data to best serve, retain, and attract customers—at increasingly large scale. It will take advantage of Fuca’s management expertise to optimize internally, too, focusing on infrastructural and architectural optimization.
“After conducting a very thorough search and vetting many outstanding candidates, I am delighted to announce that the board’s top choice, Joe Fuca, is ready to take the reins as Reputation.com’s new CEO,” said Michael Fertik, executive chairman of Reputation.com, in a release circulated by the company.
Joe Zappa is Street Fight’s managing editor. Follow him on Twitter @joe_zappa.