Can Home Services Really Be Uber-ed?
Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…
Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?
Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…
Why Mobile Marketing Isn’t a Fit for Every SMB
Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…
How Google’s Product Listing Ads Are Hurting Home Remodelers
In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries…
Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses
There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.