Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses

There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.

Can Home Services Really Be Uber-ed?

Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

Why Mobile Marketing Isn’t a Fit for Every SMB

Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…

How Google’s Product Listing Ads Are Hurting Home Remodelers

In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries…