Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

facebook-search-featureFacebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)
It seems that Facebook quietly removed Bing as its primary search provider over the weekend, announcing plans to debut its own search tool on Monday. A report says that Facebook’s new search tool will give users the ability to filter through old comments and other information from friends.

Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch (Street Fight)
Michael Boland: At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well.

2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)
Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way. Data shows that ad tech M&A deal value from January to October of this year totaled $3.8 billion, up from $2.3 billion for all of 2013. (Subscription required)

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs? (Street Fight)
Todd Bairstow: Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results.

Tech’s Push To “Disrupt” Workers Is a Legal & Social Timebomb (GigaOm)
Startups that push the limits of labor law are getting socked by lawsuits, and risk paying out big to employees and the IRS. The labor flare-ups are also a stubborn reminder of a growing, and possibly permanent, servant class who are powering the tech industry’s dreams of disruption.

Putting the User in the Driver’s Seat of the Connected Car (Wired)
The auto industry is racing to deliver on a grand vision for developing the “Connected Car” in which location technologies are integrated with relevant content to deliver a uniquely personalized online driving experience designed for those behind the wheel, as opposed to stationary users.

Want To Be The Next Airbnb Or Taskrabbit? Don’t Fall For These Marketplace Myths (VentureBeat)
Entrepreneurs see the $172 billion of dollars in VC capital invested into peer-to-peer marketplace deals over the last 12 years. They see push notifications on their smartphones from Taskrabbit and Uber. So they come up with a big idea and think, “If I build it, they will come.” What are they missing?

Outdoor Ads Boost Mobile Connectivity (MediaPost)
Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies are integrating mobile interactivity into signage with beacons, near-field communication, scannable codes and watermarks, JCDecaux is going a step further.

Nokia Here Data To Power Baidu’s Non-chinese Maps (GigaOm)
The Chinese web giant Baidu has decided on Nokia as its mapping partner for services outside of China. Nokia‘s Here platform is one of the key remaining businesses of the Finnish firm, following the sale of its handset unit to Microsoft.

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