News and Analysis
Street Fight Daily: Uberall Acquires Navads; In-App Ad Spend Grows, Led by Video
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Uberall Acquires Rival Navads, Announces $25M in Fresh Funding… PubMatic Report on Mobile Advertising Demonstrates Strength of Video… AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption…
PubMatic Report on Mobile Advertising Demonstrates Strength of Video
As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic.
With Product Launches, Drift Moves Conversational Marketing Into Prime Time
By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.
Commentary
How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape
Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business…
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers
Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…
Latest Posts
Big Possibilities for Brands With New Facebook Targeting Tool
In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…
LBMA Podcast: Snapchat for Business, Iconeme CEO
On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
Why Call Tracking Works Across a Variety of Local Marketing Contexts
Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…
Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy
For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy…
Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…
How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy
The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…
Survey Highlights the Challenges of Marketing to Smaller SMBs
The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…
Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…
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