Street Fight Daily: Starbucks Dominates Mobile, Icahn Eyes Gannett

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

starbucks_square-2Starbucks’ Mobile Payments Jolt (PYMNTS)
Starbucks CEO Howard Schultz said the launch of Starbucks’ mobile order and pay app in December would be the single-most important technology innovation introduced in 2014. The company announced it was nearing the average of 7 million mobile transactions a week, marking the larger portion of sales ever.

Report: Digital Now Represents 40% of Local Advertising Market (Street Fight)
A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion.

Corporate Raider Carl Icahn Sets His Sights On Gannett (Poynter)
Gannett has yet to complete the split of the company in two, spinning off publishing from television and digital, but the prospect already has a famous corporate shark nibbling. Carl Icahn, who controls 6.6 percent of Gannett stock asked in a letter Wednesday for two seats on the board.

Big Possibilities for Brands With New Facebook Targeting Tool (Street Fight)
In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale.

Mobile Moves in on Grocery Shopping (MediaPost)
A new study finds that more consumers are using their phones in the course of their grocery shopping more than ever before. During the actual shopping trip, more than half of consumers use their mobile device while shopping, an increase of 16% from a year ago.

Adobe Debuts Location-based Marketing For Mobile Targeting (InternetRetailer)
If a coffee company conducts a morning e-mail promotion, it can display atop the e-mail a picture of the city a mobile consumer is in along with the current temperature and the nearest locations where the consumer can purchase that company’s coffee. Further, the content of that e-mail can change while the e-mail remains in the customer’s inbox.

Why Are E-Commerce Startups Bullish On Retail? (TechCrunch)
Kit Hickey: E-commerce companies are bullish on retail, and they’re executing extremely well in this new channel. For many of them, we’re learning something that we may not have quite expected from the onset: retail is a great driver of sales and profitability.

Button Raises $12 Million to Make the App World as Interconnected as the Web (Recode)
Button’s thesis is that as more people buy stuff or order stuff on mobile phones, the stage will be set for apps to build bigger businesses by tapping into new audiences through direct links with other apps. Think of it as an affiliate network for the app world.

Boost Ad Performance With Click-To-Call In 2015 (Marketing Land)
The phone call is experiencing a renaissance. Once the golden child of desired advertising outcomes for direct response marketers, calls were overlooked when the Internet Age put clicks on the ad metrics map. Now thanks to mobile, that’s changing.

LBMA Podcast: Snapchat for Business, Iconeme CEO (Street Fight)
On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app.

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