TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Uberall Acquires Rival Navads, Announces $25M in Fresh Funding (Street Fight)
Location marketing firm Uberall has acquired rival Navads and raised an additional $25 million in venture funding after closing a series B for the same amount just earlier this year. The exact terms of the acquisition deal are undisclosed.
PubMatic Report on Mobile Advertising Demonstrates Strength of Video (Street Fight)
As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic.
AppLovin Acquires MAX in a Bid to Spur In-App Header Bidding Adoption (AdExchanger)
Mobile ad network AppLovin has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday.
How Reddit and Local Media Consortium Upvoted Each Other and Became Partners (Street Fight)
But Reddit and the LMC each has something that the other wants. Reddit would like to tap into the LMC’s huge pool of 470 million unique visitors and turn many of them into subscribers. LMC publishers wants to learn from Reddit how to make their readers more engaged. Now, old media and new media are teaming up.
Logi Analytics Leverages Future Insights with Predictive Tool (Street Fight)
With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.
Some Marketers Are Cutting Back on Third-Party Data (eMarketer)
In an August survey of 324 US marketers, about six in 10 respondents said that over the past two years, they haven’t changed the amount of third-party data they use. However, 9.4% said they’ve decreased their third-party data usage. And over the next two years, 11.4% anticipate that they’ll use less third-party data.
Eighty Percent of Shoppers Say Search Affects their CPG Purchase Decisions (GeoMarketing)
Approximately 80 percent of CPG shoppers say the searches they make on mobile impact their CPG purchase decisions, and more than 60 percent search multiple times during their purchase journey — indicating that text and voice search is of primary importance to CPG marketers, according to research from Think With Google.
Half of Facebook Users Say They Don’t Get How News Feed Works (USA Today)
On the same day Facebook Chief Operating Officer Sheryl Sandberg testified along with Twitter CEO Jack Dorsey before the Senate Intelligence Committee, a new survey suggests many users are confused about how the social network functions and are conflicted about their relationship with it.
J. Crew Alters Amazon Approach, Will Sell Some Items on the Site (WSJ)
J.Crew has decided to sell a limited selection of clothing on Amazon.com Inc., betting the potential benefits outweigh the risks of partnering with the retail industry’s biggest foe.