Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon WalletAmazon To Fold Its Mobile Wallet App Beta on Wednesday (CNet)
Amazon will pull the plug on its Amazon Wallet beta program on Wednesday, six months after it launched the limited mobile wallet effort. The Internet retail giant began informing users by email Tuesday that it was shutting down the beta and removing the app from app stores.

How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy (Street Fight)
Index offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, talks about the shift toward a more intelligent brick-and-mortar retail experience.

Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)
New official Comscore data just released show a much larger Yahoo gain of 1.6 points — at Google’s expense apparently. The Bing number is unchanged. But Google is off 1.6 percent, which is the same percentage as Yahoo’s bump.

Survey Highlights the Challenges of Marketing to Smaller SMBs (Street Fight)
Damian Rollison: The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable.

NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)
New York City lawmakers are scrutinizing how Airbnb and others affects the housing market and economy. Critics say such services shrink the amount of available housing by creating incentives to convert apartments into de facto hotel rooms, rather than rent them to residents.

Customers Spend More at Ecommerce Site If They Buy After Visiting Bonobos’ Offline Shops (eMarketer)
Bonobos has expanded beyond its ecommerce site and opened brick-and-mortar Guideshops at several locations nationwide. Andy Dunn, CEO and founder of Bonobos, spoke about what Bonobos learned taking an online-first ecommerce business offline, from widening the customer base to the importance of personable sales staff.

IAB Survey: Marketers Using a Hodge-Podge of Data-Tech Tools (AdAge)
When assessing data-management technologies, marketers want platforms that handle an increasing variety of data sets, primarily for things like predictive analytics and audience segmentation. That’s according to a recent survey of 50 top level executives or a report commissioned by the Interactive Advertising Bureau.

Google’s Field Trip Android App Gets Material Design Overhaul (9to5 Google)
Google has a first-party app on the Play Store called Field Trip that basically serves as a guide to all things located in your vicinity. While the app used to sport a vintage look and feel that made it somewhat unique, the new version goes the opposite direction and simplifies the entire experience.

New York Is Considering Letting You Pay For The Subway With Your Smartphone (Business Insider)
New York City’s Metro Transit Authority (MTA) is planning to replace its MetroCard payment system with a new one that includes contactless payments, according to minutes from a capital program oversight committee meeting on Tuesday.

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