News and Analysis
Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…
Why Publishers Are Transitioning to Affiliate Marketing
Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.
Street Culture: Adcellerant Won’t Take Your Coffee Away
Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.
Commentary
How Google’s Product Listing Ads Are Hurting Home Remodelers
In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries…
Where Online Ordering of Local Products and Services Is Headed
Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others…
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Latest Posts
LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder
On the show: WiFi Aware; The RealTalk app; GM’s At Your Service; Robots invade Lowe’s; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; 3D maps of ski hills…
Street Fight Daily: Bud Light On-Demand, Google Adds Events
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…
Thinknear Founder Eli Portnoy Launches New Startup Sense360
Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…
9 Keys to Launching a Successful Beacon Program
One of the biggest questions from retailers in the coming year will likely be how they can better implement beacon programs at their stores. We asked top executives from the hyperlocal industry for their take on what’s really necessary to launch a successful beacon program…
Optimizing Your Pay-Per-Call Campaign
Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…
Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…
How ZocDoc Grew Its Healthcare Booking Site Into a National Business
Street Fight recently caught up with Anna Elwood, vice president of operations at ZocDoc to talk about how the company built up its customer service, how it balances people and technology, and how it decides where to go next…
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
Street Fight Daily: Marketers Spend On Social, Clinkle Pivots (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 70% Of Marketers Plan To Boost Social Spending In 2015 (Marketing Land)… Clinkle Pivots From Its Soured Brand To “Treats” For Sharing Discounts (TechCrunch)… How Zomato Plans To Eat Yelp’s Lunch In America (Quartz)…
Why Local Marketing Is a Function of Commerce, Not Media
I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem