News and Analysis
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Commentary
Facebook’s Path to Dominating Mobile (Local TBD)
Facebook Audience Network will apply Facebook’s audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook’s data and positioning to continue milking demand for mobile ads, without killing the cow…
Five Trends That Will Shape the Future of Local Commerce
Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade…
Latest Posts
Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…
Will The On-Demand Economy Loosen Google’s Grip on Local?
Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…
YP Study Touts the Effectiveness of Its Search Products
Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.
Street Fight Daily: Amazon Launches Grubhub Competitor, On-Demand and Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery (TechCrunch)… Apple Mass Transit System For Maps Detailed In New Patent (Apple Insider)… Uber Saw a Small Dip in Growth During Its Bad Press Week (Recode)…
Are Community News Sites and Investors Ready for Each Other?
Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…
Street Fight Daily: Beacon Tech Tightens Security, SnapChat’s Local Filters
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Bluetooth Low Energy Gets New Security Features (GigaOm)… Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork (TechCrunch)… Goldman Is Helping Uber Raise Money From Rich People (Bloomberg View)…
WeddingWire CEO: Building Technology For The Ephemeral Consumer
The ephemeral quality of the wedding consumer creates a fascinating dynamic for technology companies that serve the market. Last week, Street Fight caught up with WeddingWire CEO Tim Chi to talk about the changing opportunity for vertical marketplaces, and the role of software in building relationships with merchants…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation