News and Analysis
Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer
Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.
Commentary
Reconsidering Location for On-the-Go Consumers
Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Latest Posts
Study: 6 of 10 Shoppers Engage With Beacon Messaging
A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…
Meet Pager: The App That Calls Local Doctors To Your Living Room
The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine…
Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon Promotes Handyman and Installation Services (Recode)… Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)… It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)…
A ‘Radical Transformation’ Is Brewing in SMB Phones
For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides…
Creating a “Local Service Layer” — To Build or To Buy?
The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way…
Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)… Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)… Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation