TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
Adobe in Talks to Buy Marketing Software Firm Marketo (VentureBeat)
Adobe Systems, the maker of image-editing software Photoshop, is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.
Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade (Street Fight)
Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.
Walmart Goes After City Folk with Rebrand of Jet.com (Digiday)
Jet.com has been going for affluent, urban millennials by delivering goods from local shops in cities where Walmart lacks a presence. Today, it’s taking a step further with a new site, more partnerships with local brands, new delivery options and its first urban campaign to drive its position home.
How Giant GateHouse Media Performed in Harsh Duke Study of Local News Sites (Street Fight)
Tom Grubisich: I went to Bill Church, senior vice president of news at GateHouse Media—the biggest publisher of newspapers in the U.S.—with questions about the quality of GateHouse sites that were put under the microscope in a 100-community study from Duke University that painted a critical picture of news deserts across the country.
IN ‘N’ OUT
Oath Chief Tim Armstrong to Leave Verizon at End of Year—Read His Exit Email (AdExchanger)
When Armstrong joined the telco in 2015, following its $4.4 billion acquisition of AOL, industry insiders wondered if Verizon could become a powerhouse to take on Facebook and Google. While that has not happened, Armstrong said in an exit email obtained by AdExchanger that he still has high hopes for Oath.
Instagram COO Marne Levine is Headed Back to Facebook as a Top Exec (Recode)
One of Instagram’s top executives is taking over one of Facebook’s biggest jobs: Instagram COO Marne Levine is moving to Facebook as VP of global partnerships and business development, a job recently vacated by longtime executive Dan Rose.
PRIVACY & SECURITY
Mozilla Co-founder’s Brave Files Ad Tech Complaint Against Google (Reuters)
Brave, a privacy-focused web browser set up by Silicon Valley engineering guru Brendan Eich, filed privacy complaints in Britain and Ireland that could become a test case against search company Google and other digital advertising firms.
10 Critical Points from Zuckerberg’s Security Manifesto (TechCrunch)
Mark Zuckerberg wants you to know he’s trying his damnedest to fix Facebook before it breaks democracy. Tonight he posted a 3,260-word battle plan for fighting election interference. Amidst drilling through Facebook’s strategy and progress, he slips in several notable passages revealing his own philosophy.