News and Analysis

News & Analysis

Street Fight Daily: Brands Shift Digital Spend to Local, The Enduring Benefits of Mobile Apps

by Joseph Zappa Share this  
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BRANDS, PUBLISHERS, CUSTOMERS… Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local… The Enduring Benefits of Mobile Apps for Brands…
Top 10 Programmatic Publishers of 2018…

News & Analysis

Cheetah Digital Acquires Stellar Loyalty

by Joseph Zappa Share this  
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The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

News & Analysis

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

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TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

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Commentary

Assessing Yelp’s New Messaging Functionality

by Mikel Zaremba Share this  
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Yelp recently rolled out a new feature that allows consumers to send and receive instant messages and interact with local businesses that have claimed their business page. While this isn’t groundbreaking, it does put “social customer service” front-and-center on the reviews site…

Commentary

Unlocking the Power of Passive In-Store Data Analytics

by Anne Marie Stephen Share this  
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In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…

Commentary

Local’s Sleeping Giants; A Tale of Two Keynotes

by Mike Boland Share this  
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We’re at the height of keynote season, and in the past month Apple, Amazon and Google, have all carted out their wares. Local was understated at each, but below the surface were huge implications…

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Finding the ROI in Retail In-Store Analytics

by Anne Marie Stephen Share this  
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Interior analytics is still an emerging discipline, and defining the hard ROI of specific solutions can be tough. Here are a few ways that retailers can use in-store data to understand their customers and better facilitate the shopping experience…

News & Analysis

5 All-In-One Automation Platforms for SMBs

by Stephanie Miles Share this  
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Marketing automation platforms have long been considered a driving force behind the success of large companies. Now, hyperlocal vendors have set their sights on the SMB market — developing customized marketing automation tools for merchants…

News & Analysis

Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Food-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…

News & Analysis

Will 2015 Be Breakthrough Year for Community News? (Part Two)

by Tom Grubisich Share this  
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We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it…

News & Analysis

Openings and New Hires at Bing, Inside Sales, Access Communications

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Where2GetIt, Ketchum, Review Trackers, At Home, and more…

News & Analysis

LBMA Podcast: Key Trends and Predictions for 2015

by Asif Khan Share this  
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This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle…

News & Analysis

Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…

Commentary

Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta

by The Editors Share this  
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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…

News & Analysis

Street Fight Daily: Instacart’s Big Valuation, Uber Stumbles in Spain

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…rocery Delivery Startup Instacart Scores $220 Million Investment (Recode)… Uber Suspends Operations in Spain (New York Times)… UK Banks In Talks Over Apple ‘Wave And Pay’ (Telegraph)…

Commentary

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

by The Editors Share this  
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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

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