Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

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Google’s Path to Becoming the Transaction Layer of the Web (Street Fight)
“Google is controlling the entire local experience—discovery, presentation, and transaction—and there’s just nowhere for agencies to add value, or make any money from that value,” David Mihm tells Mike Blumenthal in their biweekly column.

Cedato Releases Contextual Programmatic Video Targeting Tool For the GDPR Era (Street Fight)
The machine learning-based tool, branded as Contextual Lookalike Targeting technology, relies on successful patterns of past video marketing campaigns (hence: contextual lookalike) to deliver future campaigns at ideal times and places based on an advertiser’s preferred KPIs.

Google’s Grand Plan to Make AI Accessible to Developers and Businesses (Forbes)
Artificial intelligence took center stage at Google’s annual user conference, Cloud Next 2018. The company made several announcements that make machine learning and artificial intelligence accessible to both developers and businesses. Quartz: Google is laying the groundwork for life beyond advertising

Retailers Lag in Meeting Shoppers’ Digital Expectations: Study (MediaPost)
Retailers are embracing digital marketing. But their investments have not kept pace with customer expectations, according to Retail’s Digital Crossroads, a study by Incisiv in partnership with Windstream Enterprise.

Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration (Street Fight)
Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.


Starbucks and Straws: The Unexpected Uses of Location Data (GeoMarketing)
The decision to eliminate straws by 2020 will have a big impact on both the environment and consumers’ goodwill towards the brand. Just how big of an impact? That’s what we were curious to find out using location data and insights.

Groupon Loses $83 Million Patent Dispute with IBM (Fast Company)
A patent dispute between IBM and Groupon has ended badly for the local deals company. On Friday, a Delaware jury awarded IBM $83 million in damages for what it viewed as willful patent infringement on the part of Groupon, according to Reuters.

Influencer Marketing Platforms Are Making Fraud Very Obvious for Brands to Identify (Digiday)
With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning their systems to that end.


LBMA Podcast: Uber, Hyundai & Amazon, Compass (Street Fight)
On this week’s Location Based Marketing Association podcast: Compass, Taiwan’s STOMAP, Grocery app Cooklist, Diageo goes AR with Bulleit bourbon, Hyundai + Amazon, Uber’s new features, and HERE teams up with Locomizer.

Uber Gains Civil Rights Allies Against New York’s Proposed Freeze (NYT)
A proposal by the City Council to place a one-year freeze on for-hire vehicle licenses is being opposed as a civil rights issue by organizations such as the National Urban League, the National Action Network and the N.A.A.C.P.

Facebook’s Results Suggest It’s Short of New Users and Goodwill (Guardian)
For smart investors, the user figures were visible in advance. The nastier shock was that Facebook’s ability to make money from those users has also taken a hit.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]