LBMA Podcast: Key Trends and Predictions for 2015

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. This is our annual predictions show – a look ahead at the ideas and companies to watch in 2015. We tap into key trends that will emerge in the industry, companies that will thrive and companies that will struggle.


1. Review of predictions for 2014 3:00
2. Asif’s key trends for 2015 9:30
3. Rob’s key trends for 2015 18:00
4. Where should we be looking for key indicators in the industry? 26:35
5. Companies that will have a difficult 2015 30:00
6. Asif’s companies to watch in 2015 31:50
7. Rob’s companies to watch 34:40